Everyone’s brain chemistry is unique.

Supplements affect everyone differently, that’s why we’ve created personalized formulas.

Millions of data points, smart insights

With the world’s largest nootropics data set behind us, we’re moving the industry forward. We’re rigorously researching and drawing insights to understand exactly what it takes for maximum results.

427,980

Recommendations Made

127

Ingredients Tested

75,582

Unique Combinations

96%

Customers Satisfied

Breaking down your formula

We’ve spent years perfecting the Formula recommendation system. It’s the most efficient way to learn what works for your brain and what doesn’t.

Completely objective

All of our formulas were created after rigorous placebo controlled testing with thousands of subjects.

Thoughtfully selected

We choose only the highest quality ingredients that are both safe and effective.

Purposeful blends

We use ingredients clinically proven to work well together, creating Formulas that target specific goals—everything from focus to energy to creativity.

The world's top scientists are leading the way

Our team of experts has 20+ years of experience in medical research and data analytics. They’re helping to craft each unique Formula, and guide at every step.

“Formula uses evidence-based literature to curate its selection and reduces the time to finding the best ingredients for an individual with its rich dataset of customer outcomes, making it a uniquely effective product.”

Lauren Talbot - Data Science Advisor Stanford BA - Cornell MEng

“Formula is applying the same scientific methods that are used to measure efficacy and eliminate biases in clinical trials. It's amazing to see a company with a scientific approach to nootropics research and development.”

Divyansh Agarwal - Scientific Advisor Yale BS, MS - UPenn MD, PhD Candidate

Honest ingredients, proven results

Safety is our priority. That’s why our team of scientists carefully considers and rigorously tests every single ingredient.

PUREST INGREDIENTS ON THE MARKET

VEGAN & ANIMAL-FREE

FOLLOWS FDA GUIDELINES

MADE IN THE USA

(GMP) CERTIFIED FACILITY

Experience Results Today