Frequently Asked Questions

The Basics

Nootropics are nutrient compounds shown to enhance mental performance in areas such as motivation, creativity, mood, memory, focus, and cognitive processing. They work best when combined with exercise, proper nutrition, and mindfulness activities such as meditation. One of the most commonly used and consumed nootropics is caffeine - but it is far from the most exciting!

Safety is our top priority. The FDA has guidelines on how to manufacture supplements, called Current Good Manufacturing Processes, or cGMP. All of our products are manufactured in the United States, in facilities that follow cGMP regulations and are regularly inspected by the FDA. We only use ingredients that are classified by the FDA as Generally Recognized As Safe (GRAS) or have passed through Phase III clinical trials. We also have all of our nutrients tested by a third party lab to ensure the utmost quality.

You're unique - and so is your brain chemistry! Our innovative Starter Kit allows each participant to experience multiple Formulas and determine what works best for them. Our process is complex because we’ve found that it yields the best results in the shortest amount of time. If we could formulate one pill that would work for everyone, we would! Because the human brain is deeply complex, that is simply not possible.

After you take the quiz, your results page will display the recommended nutrients and doses for your blends. Your shipment will also include a booklet that has a full list of ingredients, their dosages and the recommended use cases for each blend for offline access.

Formula is designed for daily use. As a best practice we recommend that you take a day off each week, so you know where your baseline is. That is, how a day feels without nootropics! For long or demanding days it is perfectly safe to take up to two packets, at least four hours apart. We recommend taking the first sachet upon waking, and the next around when you have lunch. Don't take more than 2 packets in 24 hours - rest is important!

Formula exists to take the guesswork out of combining nootropics. Our supplements come pre-measured and pre-organized into daily packets. The key is to find the right nootropics in the right dosages to maximize results while avoiding unintended side-effects. We have data scientists hard at work figuring out the right mix for you.

What Can I Expect?

Many users start to feel the effects within 30 minutes. There are some Formulas that will take a few days to ramp up. It varies based on your digestion and experience with nootropics. If your body ends up requiring a loading phase, don’t get discouraged. Stay with the program and the benefits will come.

Some of our ingredients such as piracetam and noopept are neuroprotective, and will preserve your brain cells as you age. Our ingredients such as noopept increase Brain-Derived Neurotrophic Factor (BDNF) which promotes the growth of new neurons and synapses in the brain.

Formula was developed to find which nootropics work for each individual. A way that your body tells you that a certain compound may not be ideal is by activating an undesired effect. If you experience a prolonged headache or uneasy stomach, we’ve identified a sub-optimal nootropic blend. Stop taking it. Finding what doesn’t work can be just as productive as finding what does. Based on feedback from thousands of customers, the cases of side effects are rare.

In clinical trials, none of the ingredients Formula uses show long term side effects. Piracetam has 3,673 peer reviewed research papers, including a two year long clinical trial. The research indicates that it is safer than caffeine.

Yes! Choose this option before you purchase or email us ( to switch to caffeine free.

How To Use Formula?

Start by taking them right after waking up in the morning. On days you need an extra boost, it is safe to take another packet after lunch.

Formula can be taken on an empty stomach. Our Creativity Formula is fat soluble and thus includes MCT Oil - to ensure it can be readily absorbed. When taken with food, effects may not be quite as strong.

Certainly! But you might find that you don’t need to anymore. Users have reported an ability to significantly cut coffee consumption with the use of nootropics.

This is completely normal and a part of the optimization process. If you don’t like any of the Formulas in your box, let us know and we’ll switch it for something that’s a better fit for your lifestyle, genetics and goals.

Quality Control & Manufacturing

All our products are sourced from reputable vendors in the United States. Our capsules are manufactured in facilities that meet FDA requirements and go through rigorous independent lab testing.

All of our ingredients are tested for purity by third party labs. You can find links to our latest lab tests on each ingredient page.

Formula is vegan, and made without gluten, eggs or nuts. Though some of our manufacturing facilities may also process products that contain gluten, nuts and eggs. We’ve taken precautions to protect against cross contamination but our product is not certified vegan or gluten free. Our Logic blend contains soy, and our Creativity blend contains MCT oil, which is derived from coconuts. If you have a specific dietary restriction or concern, let us know so we can make sure you receive the appropriate blends!

Shipping & Orders

We ship orders same-day whenever possible, or by the next business day after purchase. We will email you with your tracking link as soon as it is available! Transit is faster the closer you are to us here in NYC, and packages generally arrive 1-3 business days after purchase. If you would like Priority service, email us at once your order is placed and we’ll upgrade you for free!

You will receive a shipping notification with a tracking number when your package ships. If you experience an issue with shipping, please let us know so we can help -!

This is something we would like to offer, but logistics have been tricky this past year! Formula is only available domestically at the moment- but will extend to our international neighbors as soon as possible. Stay tuned!

We’ve got your back - send us the correct info and we can make any necessary changes! We are available daily:

Yes! We'll do our best to help you find the Formulas that work best for you, so that you can achieve your goals. If you aren't satisfied with your Formulas during the first 30 days, let us know. You can check out our full return policy by clicking the link at the bottom of the page.

You can cancel your subscription anytime. Simply send us an email at, and we’ll take care of the rest!

It depends on which option you select at checkout: Formula can be purchased as either a one-time order or a monthly subscription. We offer a discount for subscriptions because it helps us with inventory management. If you choose a subscription, we will reach out to you via email ahead of any shipments. If you'd like to to adjust the cadence of your deliveries, the blends we’re sending or make any changes, just let us know!


You could, but we don’t recommend it - the ingredients inside our capsules taste bad, which is why we have them encapsulated!

Each packet contains 2-6 pills. We know it’s not always easy to swallow that many pills but each is concentrated and has a specific purpose.

We don’t offer free samples anymore (too many freeloaders on the internet 😜). But we do offer a no-questions-asked refund policy on your first box of Formula!

We never share any of your personal identifying information with anyone, EVER. In the future, we hope to use your detailed feedback to move the field of brain health forward.

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